The use of artificial intelligence in travel planning and research appears to be gaining ground, according to a recent survey of 1,200 travelers by GuideGeek. 64% report that they already use or intend to use artificial intelligence for planning their trips.
Interestingly, over 16% have already tried AI in their holiday planning, with saving time being the main reason (60%) and discovering new activities (70%).
Ultimately, AI appears to contribute to traveler satisfaction, as those who used it were happier with their vacation accommodations and activities. Thus, this technology seems to be a reliable ally for travelers who want a smooth and satisfying travel experience.
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