In Greece, olive producers face difficulties in finding seasonal workers, while in Italy the situation presents a different picture. There, many olive producers have discovered an original source of income: olive tourism. A Bloomberg report highlights this business diversification that is helping farmers cope with this year’s reduced crop due to climate change.
Specifically, Maria Angela Macchia, owner of a farmhouse in Tuscany, hosts tourist-workers from various states. Through the Triptoscana holiday organization, visitors stay on her farm, help harvest the olives, explore the area and are rewarded with a bottle of oil. Macchia is taking advantage of this opportunity to compensate for this year’s low sales, while visitors get an unprecedented olive growing experience.
Italy, using a new law that allows a ticket fee for events related to oil production, is trying to attract tourists outside the harvest season. Events such as concerts, meditation, yoga, and cycling through the olive groves offer visitors a well-rounded experience while raising the profile of the oil producers.
Olive tourism is not only an alternative source of income for farmers, but also a way to educate visitors on the representative work behind olive oil production. The success of this initiative highlights how agricultural sectors can take advantage of tourism to promote their production and generate sustainable income.
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